Orange County United Way’s Read Aloud Campaign

The main focus of the three-year campaign is to encourage and challenge children and their parents to read 15 minutes every day, and early in their lives.

Goals

• To spread awareness about this reading campaign nationwide and within ethnic groups, and specifically, the Vietnamese community.
• To encourage parents and caregivers to read aloud to their children at least 15 minutes every day
• To build partnerships with local school districts, afterschool programs, family resource centers, libraries, pediatric offices, community organizations, and many other agencies

Approach

• Participated in events hosted by community partners: local schools, libraries, churches, Vietnamese language schools, cities, etc.
• Disseminated Vietnamese posters and brochures at community events, libraries, and schools
• Appeared on Vietnamese TV and radio talk shows to raise awareness
• Boosted Vietnamese social media campaigns
• Collaborated with Vietnamese language programs and Vietnamese schools to promote integration and awareness

Results

• Distributed 500,000+ materials to partners
• Collected & gifted 50,000+ books to underprivileged children
• Recruited 400+ partners
• Participated in 40+ community outreach events
• Established 20+ Little Free Libraries

Visuals

• OCUW Community Event
• Read Aloud Part 1
• Read Aloud Part 2