As one of only 10 resorts in the RCI’s Registry Collection in Asia, Alma Resort is an award-winning, luxurious and exclusive vacation destination for couples and families alike. The first of its kind in the coastal paradise of Nha Trang, every single living unit offers a luxurious and uninterrupted vista of golden sun, soft sand, and cerulean sea at any time of the day. 

GOALS

To build credibility, trust and brand awareness for a new and first-to-market vacation ownership product in Vietnam, being pre-sold in the United States, an innovative and interactive marketing team was needed to capture and engage our prospects and prospective owners to want to learn more about our product and concept.

APPROACH

Strategic Marketing Initiatives include:

• Owner Referrals in Vietnam
• Internet Lead Generation
• Telemarketing
• Chamber of Commerce Partnership
• Off Premise Contact & Events
• Mobile Engagement Initiative
• Online and Brick-and-Mortar Travel Agencies
• Community Network Referral Program
• Community Marketing & Sales Network Program 

The website has:

• English and Vietnamese versions
• Captivating photos and videos of the resort and product offerings
• Lead capture screen on every page
• Articles & Press Releases
• Influencers’ testimonials
• Construction live cam video feeds 24/7 from the site, etc.

RESULTS

• Generated organic interests in the brand
• Participated in and sponsored 10+ community events
• Producted 3 multimedia segments
• Partnered with Vietnamese media outlets
• Collected 5000+ leads within 4 months