2. OCTA Community Outreach: Trust-Building Campaign

Overview

This trust‑building outreach campaign strengthens relationships with diverse and historically disenfranchised communities by addressing bureaucratic and cultural communication barriers. ArrowGTP leads Vietnamese‑focused community engagement through long‑term partnerships with cultural groups, faith leaders, senior networks, and youth organizations, supporting 213 events and expanding OCTA’s presence beyond transit services. The program increases participation among key communities through culturally responsive, multilingual, and culturally grounded engagement.

Goals

The program aims to expand outreach efforts and deepen relationships with diverse communities, increase awareness of OCTA programs and services beyond transit, strengthen participation among Spanish‑ and Vietnamese‑speaking communities, and support the ongoing implementation and evaluation of the Diversity Outreach Program.

Approach

As COVID‑19 restrictions lifted, the team shifted toward in‑person engagement, prioritizing culturally fluent communication rather than simple translation. ArrowGTP activates trusted Vietnamese Cultural Ambassadors and collaborates with major Vietnamese media (including Little Saigon TV, VietFace, Hon Viet TV, SBTN, Nguoi Viet, Viet Bao, Vien Dong, Little Saigon Radio, and Radio Bolsa) to deliver authentic, multi‑generational outreach. The team develops culturally resonant fliers, banners, displays, collateral, and online content tailored through transcreation, ensuring messages reflect community values, imagery, and lived experiences. Engagement is strengthened through relationships with influencers, media representatives, and community leaders, including four to six Vietnamese and Latinx ambassadors who supported Phase I of the trust‑building campaign.

Community Engagement Metrics (Jan 2023 – Apr 2026)

Across 213 events, ArrowGTP reached 389,996 people, welcomed 95,623 booth visitors, and collected 49,015 in‑person surveys, ensuring OCTA remains a visible and trusted presence in the Vietnamese‑speaking community.

Results

ArrowGTP maintains strong, long‑standing partnerships with community organizations, cultural institutions, senior networks, media outlets, and faith‑based groups across Orange County. Our team is deeply embedded in the region’s cultural and civic landscape, consistently engaging Vietnamese community leaders and institutions to strengthen trust and year‑round visibility. We participate in major cultural festivals and traditions, including UVSA Tết, LSTV Tết, Mid‑Autumn celebrations, and heritage events, and collaborate closely with Vietnamese media partners and cultural organizations such as VAALA to amplify community stories. Our outreach extends to senior communities through CalOptima PACE events, senior resource fairs, and wellness days, as well as career fairs, resource fairs, and health festivals. We also engage with faith‑based partners, Vietnamese churches, and temples.

ArrowGTP’s engagement is further elevated through partnerships with respected Cultural Ambassadors, including Carol Kim, Hoàng My An, Hương Thủy, Justin Tiến Sĩ Nguyễn, Trizzie Phương Trinh, and Vanessa Hồng Vân, who bring authenticity and trusted connections. We also collaborate with chambers of commerce, small business associations, youth groups, and entrepreneur networks across Garden Grove, Westminster, Fountain Valley, and beyond. Through these ongoing collaborations, ArrowGTP strengthens community ties, elevates local voices, and supports inclusive engagement throughout Orange County.