Orange County Transportation Authority (OCTA) OC Bus

OCTA aims to build trust and partnerships with the community through an outreach program and various initiatives. The Đồng Hường Đồng Hành (Residents as Traveling Companions) van outreach campaign was developed to engage the community at key high foot traffic locations.

Goals

• Reach out to the local rider community to raise awareness about public transportation options 
• Support community events and festivals with content and promotion 
• Engage with different market segments about the benefits of ridership 
• Mitigate fear of public transportation
• Create ease of information access

Approach

• Street team/ outreach team
• Community events
• Promotional marketing gifts and offers 
• Print and online campaigns 
• Public relationships campaigns on TV and radio 
• Cross-awareness with other community groups and nonprofit organizations 
• Strategic campaign & street team formation 
• Face to face public awareness and community outreach events
• Neighborhood information and public online meeting

Results

• Street team with Đồng Hương Đồng Hành campaign message was formed.
• Bilingual creative marketing materials were designed including posters and videos 
• A bilingual app map was created 
• The team engaged with over 1,500 people 
• Over 400 surveys were collected