OC Bus and Wave Card
ArrowGTP advances OCTA’s mission through long‑standing, culturally grounded outreach—connecting riders, communities, and partners across OC Bus programs and the Wave Card launch.
Since 2016, ArrowGTP has supported OCTA across multiple major initiatives, including:
- 2016 - Present: Media and Community Engagement
- 2016 Bus Diversity Campaign
- 2016 64 Express Route
- 2016 OC Fair Express
- 2016 Bravo 560 Route
- 2016 Little Saigon Shuttle
- 2017 Metro Lines
- 2022 OC Bus 50th Anniversary
- 2023 - 2024 OC Bus Rewards
- 2025 - 2026 Wave Card
This long‑standing partnership reflects our deep understanding of OCTA’s mission and our continued commitment to culturally responsive outreach, public engagement, and community‑centered communication.
Goals
- Reach local riders and community members to raise awareness of public transportation options
- Support community events, festivals, and partner organizations with content, outreach, and promotion
- Engage diverse market segments about the benefits of ridership
- Mitigate fear or stigma around public transportation
- Improve access to information through bilingual and culturally relevant communication
- Strengthen trust and visibility through consistent, in‑person community engagement
Approach
- Deploy bilingual street teams/outreach teams at high‑foot‑traffic locations
- Participate in community events, cultural festivals, and neighborhood gatherings
- Provide promotional marketing gifts, informational materials, and rider resources
- Execute print, digital, and online campaigns tailored to diverse audiences
- Conduct public relations campaigns on Vietnamese and Spanish TV and radio
- Collaborate with community groups, nonprofits, and local partners
- Host face‑to‑face outreach, neighborhood information sessions, and online public meetings
- Develop bilingual creative materials, maps, posters, and videos
- Leverage ArrowGTP’s long‑term experience across OCTA programs to ensure message consistency and cultural relevance since 2016
Services
- Bilingual community outreach — street teams, events, and neighborhood engagement.
- Multicultural marketing campaigns — print, digital, TV, and radio outreach.
- Creative materials development — maps, posters, videos, and bilingual collateral.
- Rider engagement initiatives — surveys, app maps, and public meetings.
- Long‑term program support — decade‑long alignment with OCTA goals.
Results
- Formation of a dedicated Đồng Hương Đồng Hành street team
- Creation of bilingual marketing materials, including posters, videos, and outreach collateral
- Development of a bilingual app map to improve rider navigation
- Engagement with 1,500+ community members
- Collection of 400+ surveys to gather rider insights
- Strengthened community trust through consistent, culturally grounded outreach
- Continued alignment with OCTA’s long‑term goals through a decade‑long partnership
OCTA’s New Way to Pay
The Wave Pass represents OCTA’s next step in delivering a faster, easier, and more reliable transit experience for riders across Orange County. As part of the system’s development, our team supported the branding and community‑facing components of the Wave launch, ensuring the new fare payment system was intuitive, accessible, and aligned with OCTA’s evolving mobility vision.